“Who, why, and when ” are popular topics, but for most clients, the conversation starts with “what.”
Here are some examples of what clients ask for:
Websites, intranets, brochures, leaflets, ads, promotions, merchandise, logos, symbols, icons, images, charts, diagrams, maps, stationery, folders, press kits, invitations, sell sheets, rate cards, screen shows, trade show exhibits, magazines and publications.
Whatever we build together, it ought to convey your idea with clarity across all media. How? By turning images and words and experiences into stories learned by heart.
Think of the place where you buy your coffee every morning. Would you switch if it were convenient for you to do so? Or do you enjoy the ambiance as much as the coffee? Is the logo on the take-out cup [or its absence] part of the way you see yourself?
Predictable experiences create positive stories. Taken collectively over time, these stories can make your brand an indispensable part of your audience’s culture, even allowing it to act as an outward symbol of their internal values.
The expression of a brand can be a combination of symbols—such as name, logo, typographical system—and experiences like colour, fragrance, sound, or finding your way in a building.
Branding allows an organization to distinguish itself from competitors and bond with its clients to create loyalty. A satisfied client may leave, but a loyal one is less likely to.
Loyalty begins with trust, and trust is built by communicating with transparency while showing a familiar appearence and exhibiting consistent behavior.